SBM Portal vs Gingr
Gingr is the enterprise-grade pet care platform. SBM Portal is the simple, affordable one. Here's how to tell which one your business actually needs.
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Side by side
Feature comparison
| Feature | SBM Portal | Gingr |
|---|---|---|
| Online booking, 24/7 | Yes | Yes |
| Pet profiles (breed, coat, temperament) | Yes | Yes |
| Boarding & daycare management | No — grooming focus | Yes, deep |
| SMS & email reminders | Included on Growing plan | Included |
| Client self-service portal | Yes — book, reschedule, pay invoices | Yes |
| Invoicing & billing built in | Yes | Yes |
| Payments | Your own Stripe or Square — you keep 100% | Gingr Payments (proprietary) |
| Setup time | 5 minutes, self-serve | Onboarding process |
| Works beyond pet care | All service businesses | Pet businesses only |
| Pricing | From $29.99 CAD/mo, flat | Custom / quote-based, typically higher |
| Free trial | 14 days, no credit card | Demo first |
Competitor details based on publicly available information at time of writing and may change. Check each provider's site for current pricing.
Key differences
Where the choice gets clear
Simple vs enterprise
Gingr is built for large boarding and daycare operations with kennels, occupancy tracking, and staff roles across facilities. Most grooming salons and mobile groomers never use 70% of it — but pay for all of it.
Live in 5 minutes, not 5 weeks
Gingr typically involves a sales call and a guided onboarding process. SBM Portal is self-serve: add your services, set your hours, share your booking link — done before lunch.
Flat CAD pricing
Gingr pricing is quote-based and scales with features and locations. SBM Portal is three public plans in Canadian dollars — you know exactly what you'll pay before you sign up.
Being fair
Where Gingr is strong
If you run a boarding kennel, daycare, or a multi-facility pet resort, Gingr's depth is real: capacity management, check-in/check-out workflows, packages per pet, and reporting built for high-volume operations. For that use case, it's arguably the best in the market.
But if you're a grooming salon or mobile groomer who needs booking, reminders, and billing — without enterprise complexity or an enterprise quote — SBM Portal is the better fit.
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